MAPFRE is for you

We launched various communication campaigns on social media with a clear concept and content strategy that highlight everything the brand has to offer young people.To convey this, we used content formats native to their generation: first, in 8-second snippets—the maximum attention span young people give to any content—and then in 1.5x accelerated formats.But we went even further. With the concept "We Support Your Change," we adapted not only to their content consumption habits but also to their lifestyle, offering content that evolves as quickly as this generation does.