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CATEGORY
Creativity
Strategy
Paid Media
TAKEOFF
March 14th 2025
Lexus
Chef delivery
SCROLL
Disciplinas
Creativity
Strategy
Takeoff
December 2022
awards
El sol 2023
1x Gold
Challenge
Chef Delivery takes the world of delivery to the next level
Chef delivery's challenge was clear: to take the world of delivery to the next level. Lexus' obsession for detail led him to design, together with a Michelin Star, Javier Estévez, an easy-to-transport delivery menu to cook in your own home. All this, collaborating with the delivery expert: Just Eat. More challenges were added to this campaign: to achieve a great reach. This was solved by collaborating with the presenter and celebrity, Mónica Carrillo and influencers such as Verónica Gómez and Sara Jim, who tested this experience in their homes.
The project
The world of automobiles and delivery come together: Lexus and Just Eat create "Chef Delivery".
“Chef Delivery” was born from the desire to take care of the details in the world of delivery. An action that was joined by the delivery expert: Just Eat. The menu was designed by the Michelin Star, Javier Estévez, who brought us a menu easy to transport and cook in your own home and providing a unique and memorable experience to those who enjoy it. Monica Carrillo, Veronica Gomez and Sara Gim joined this action with digital pieces such as GRWM and testing themselves “Chef Delivery” in their homes, also our Chef told us about his menu and the action.
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