We connected oral health with overall well-being. #OralHealthMatters

We explained something many people still don’t know: that oral health is deeply connected to overall well-being. We did it with the help of experts and influencers, who helped amplify the message and reach new audiences. At the heart of the campaign was Colgate Total, positioned as a key ally in active prevention thanks to its patented, scientifically proven formula. We took the conversation to Instagram, TikTok, and YouTube — where a podcast explored the link between oral health and diseases like diabetes and Alzheimer’s.A campaign that changed the way we talk about — and take care of — our health.